Careful data management is becoming increasingly important in terms of a company’s opportunities for success on the market. The data must be available, accessible and most importantly validated, in order to gain value for your business and improve customer service. The level of customer service is heavily influenced by good coordination between the departments of your company, from front to back office, with cross-sector processes which ensure that customers’ data is correctly exchanged between departments, and vice versa. The basis of any good organisation is the evolved use of internal